Stephen Gendel has been a public relations executive for nearly 15 years building on 25 years of experience in broadcasting.
Stephen has worked in radio and television, local and national, in Boston, Washington DC, Los Angeles and New York. He created the medical beat at the CBS television station in Washington DC, was medical correspondent for CBS News Nightwatch with Charlie Rose and served as Chief Science and Medical Correspondent at CNBC. He has a Peabody, three EMMYs and numerous other awards.
Stephen started in public relations as Vice President for Corporate Communications at Noonan Russo, specializing in biotechnology where he managed a portfolio of international clients. He later moved to the Chandler Chicco agency before starting his own boutique agency Gendel Lindheim Biocom Partners in New York. In 2012 Stephen moved his base of operations to Los Angeles and spun-off his portion of the agency to create Initiate PR.
Stephen has helped launch companies and products, and specializes in patient advocacy fighting for innovation and access so patients have the latest treatments despite misinformation about the price of new medications.
and General Manager
Adolpho oversees all company business affairs. He also provides creative input on client projects, attends all client meetings, medical events and conferences, where he facilitates on-site affairs for patients, doctors and other invitees.
Adolpho utilizes his ability to prioritize and plan effectively to coordinate IPR’s work with advocacy groups and other organizations.
On the creative side, Adolpho handles social media for our ongoing campaigns. He drafts content and manages a balanced flow of information.
Los Angeles, CA
Jeff is a producer, shooter, and editor of video content for Initiate PR. He works behind the scenes using his extensive knowledge of cameras and editing software. His credits include feature films, broadcast TV and commercials.
Jeff started working in TV at the age of 13 and went on to achieve a bachelor’s degree in Film from Full Sail University. He has been working professionally in the Film and TV industry in Los Angeles since 2012.
Our Core Team
Executive Vice President
for Client Relations
Peggy applies her MBA and her experience with a major medical institution to communications strategies and media relations for biotechnology firms, hospitals, healthcare technologies, non-profit advocacy, medical foundations and government relations.
With her extensive online, print and broadcast journalism contacts, Deanne consistently generates top-tier media stories for IPR’s science, technology and biotech clients. Deanne represents IPR National in New York.
A former advisor to President Ronald Reagan and former White House spokesperson, Mark provides communications counsel to corporate and public sector clients in consumer products, publishing, health care, biotechnology and film & television production.
Press Releases and Research
Kirsten is the newest member of our team bringing a variety of skills to Initiate PR, including writing, research, and media outreach. She also has a background in television as a local and network reporter before turning to public relations 10 years ago, for a total of 25 years communications experience
Public Relations Specialist
San Diego, CA
Kristin has nearly 20 years of public relations experience with a deep expertise in the healthcare industry. She has developed, managed and implemented PR and marketing programs for clients ranging from not-for-profit organizations to Fortune 500 companies.
Los Angeles, CA
Ashley specializes in online research and uses her skills to create daily media reports for our clients. Prior to Initiate PR, she was in managing marketing programs for a Fortune 500 I.T. distribution company, as well as small business marketing which included creating web content, social media management, online and email advertising, and copy writing.
Los Angeles, CA
Amanda Romeo is a QuickBooks Expert, Trainer and Bookkeeper. Since 2013, she has been instrumental in maintaining IPRs bookkeeping , provides continuous organizational assistance, and works closely with our accountant.
Design and Websites
Los Angeles, CA
Diana creates websites in WordPress, Squarespace, and Shopify. She also creates branding identity design (logos and related design aspects) and other business-related design (i.e., business cards, stationary, etc.). She has worked in web design since the 1990s, and started her current company, Seven Blocks Design, in 2012.